- Helpful Tips
Our top 7 best-practice tips for your next website
Reading Time: 5 min read
Published: May 26, 2021 by Anna-Lena Gilmer
“You’ll never get a second chance to make a good first impression!”
As the world becomes more and more digital (and we all become experts in the art of online shopping) your agency website is most likely the first impression you’ll get to make on your target audience. Getting noticed is half the challenge, delivering visitors the content or experience they are looking for is the other. To be generating leads you need to be doing both, better than your competitors.
While there are more than a billion websites worldwide, the unfortunate reality is that most have bounce rates higher than 50%. It only takes 0.05 seconds for your website visitors to decide whether they like your website or not. According to studies, 88% of consumers are unlikely to return to a website after a bad experience. Websites are no longer just pieces of information about a product, they need to be part of an engaging, dynamic customer experience.
An optimized, functional and interactive website is a must for an agency focused on growth. It makes sure your target audience will stick around long enough to see what you have to offer, these are our 7 best practices you need to have so that your website delivers.
Start with a clear navigation
The navigation of your website is a critical part of designing the perfect platform. It is important to organize it with logically-named categories and standard wording that everyone will be able to understand. That way your visitors won’t have to guess where they are going or what you mean.Making it as easy as possible for them to find the information they need.
Use a clean layout
Don’t let your website visitors get lost in the chaos of your website, use a straightforward layout that is clean, simple and organized. When choosing the design of your website, keep in mind that it should be consistent and match your brand to establish your brand identity. You want your target audience to land on your website and immediately think of your business. Our experienced developers at Siteloft take care of programming your website templates with clean code that will help you dominate in the search engines.
Keep it personal
Pretend you are having a one-on-one conversation with your visitors when writing the copy for your website. Imagine you are directly speaking to them and approach it as though you are trying to build a real connection with a real person. Use conversational English with a friendly, informal tone rather than stiff, corporate language.
Building a personal connection to your website visitors is essential when you want to make them your clients. An easy way to build a personal connection to them is by making the most out of your ‘About Us’ page. Make sure you tell them about the journey of your business and what they can expect from you on their real estate journey. Show them who is working in your team and who will be looking after them with photos and personal stories about who you are and what you stand for.
Create trust-building content
Building out a strong ‘About Us’ page and establishing a personal connection to your website visitors is essential in the process of turning them into potential clients, but this isn’t the only way to deliver ‘social proof’.
What you say about yourself builds a degree of trust, but it is what others say about you that really sells your story. Consider dedicating a whole page with your team’s success stories, client testimonials and even linking your Google reviews to get third-party endorsements on your website. There is no better way to build trust with your future clients than by showing them how happy previous clients were with your services.
Provide all the important information
You need to take into consideration that some of your website visitors will never have heard of you or your business before. So, you need to give them the answers, then they can be turned from visitors into serious prospects. You need to make contact before your competitor.
Studies show the importance of being transparent and having a website rich with comprehensive information, is an added bonus that it also helps your website to dominate. Ask yourself what your audience expects from your website, what information is important to them and how to best communicate that information to them.
Make the best of your SEO
In order to get your website ranked high on search engines it’s not just about content. Writing great and optimized copy is key in getting your website ranked well but before you start writing, put yourself into your clients’ shoes and think about possible keywords they might use when searching for your agency and make sure they are included in your content. If you would like to learn more about Search Engine Optimization, check out this useful guide:
Make it easy for potential clients to get in touch
There is no point in following all the above steps correctly and building the perfect websites, if you do not offer a quick and easy way for your website visitors to contact you. Place your contact information in as many places on your website as possible, potentially in the footer and at the end of every page on your website. You can also set up a ‘Get in touch’ section where people can leave their details and inquiry in a form that will be directly sent to you and you can get in touch as soon as possible. It is very likely that your website’s visitors don’t feel comfortable sharing a lot of information on the internet so less is more when it comes up to setting those forms, keep it simple!
Is your website up to all these standards? If not, it is time for an immediate online renovation. Making sure your website lives up to these standards is fundamental in the way you do business and connect with potential clients. If you want to know how you can best implement these strategies on your website and you are ready to build a website that drives real results for your agency, call us on 1300 459 445 or send an email to firstname.lastname@example.org.