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Five quick content ideas for your real estate blog & social media

Reading Time: 6 min read
Published: November 23, 2017 by Siteloft

Like it or not, more people are getting to know you on the Internet than they are in person. That means your content is your bread and butter when it comes to a stellar marketing strategy. There’s a reason 75% of marketers are investing more and more in content marketing.

Consistency is key. We know that, you know that – so posting on the regular is a must.

The problem is, sometimes good content is hard to come up with. You don’t want to go posting anything and everything all willy-nilly on your real estate blog. Your social media and blog posts are crucial in getting people interested in your agency, so you have to make it worth their while.

So for those of you in a bit of a content rut, we’ve got your back. Here’s how to get some quick and easy content lined up for your agency. You can thank us later.

1. Life at your agency

Ever watch a really cool movie or TV show, and wonder what the people in them are really like? One of the most popular parts of any production is the blooper reel. Sometimes they’re even the best part, amassing millions of views on YouTube. Who doesn’t love to see the stony-faced superhero Captain America cracking up, instead of his usual brooding?

There is a point to this Marvel-induced rant. It’s that these characters are played by real people, with real, fun personalities. And guess what? Your agency is full of those people. No one is perfectly composed 24/7 – so who could relate to that? Not your potential clients.

The fact is, people love to see what’s happening behind the scenes. Not only does it showcase your culture and values, but this ‘behind the scenes’ content actually builds trust, and a relationship between you and your prospective clients. Sounds like a good idea, doesn’t it?

So next time you snap a funny picture of your co-workers accidentally wearing the same thing, or just enjoying some quality time around the office, don’t be afraid to share it on social media.

2. On the spot testimonials

You’ve heard this from us before. Testimonials should be a major part of your social media strategy. They’re often the deciding factor in whether someone wants to go with your agency or not. So why not get as many as possible?

It doesn’t have to be a laborious process of getting out some fancy camera equipment, or changing the layout of your site to fit more in. Keep it simple. That’s what this entire post is about.

Show off the fact that you’re doing regular business by channeling your inner #oscarselfie and snap a quick picture with a client or vendor (or both!) after you make a sale. Even better? Get a video of them giving you a recommendation live on your phone.

Look at you! You’re fun, but professional! You’re social media savvy, but a great business person!

3. Agent spotlights

You know your staff work hard – so why not show them off? Featuring staff on your real estate blog not only makes your agents look good (and perform better), but it helps potential clients get to know the people they could be working with before even contacting them.

A professional bio under a fancy headshot is great and all, but that doesn’t really tell you anything interesting about an agent’s personality. Sure, it says they can sell heaps of houses, but so can other agents with near identical resumes. So what makes you interesting?

There are tons of ways to show off your agents without simply listing off their achievements. Want to profile your staff in a fun way? That’s where agent spotlights are awesome. Sit down and ask some fun questions. They show off your staff’s unique quirks, and make you much more relatable.
Is there a cool story about the funny things on an agent’s desk? Take a picture and ask them about it. A potential client is more likely to remember the person with the interesting desk ornaments than the person with the posed smile and the perfect hair.

Feature a new person every week and suddenly you have heaps of cool stories literally sitting at their desks. Get creative, your people are your best source of consistent content.

4. Monitor social streams

Don’t know what to write about? Check out what other people are posting. You’re already perusing social media, so take a peek at what other industry leaders are talking about. If you’re not already cyberstalking their accounts, take this as a not-so-subtle hint: you should be.

Hop on Facebook and like as many pages as you can. Most news agencies have a real estate section, and while you’re at it, give publications like REB and Elite Agent a gander. Keeping an eye on these accounts will keep you updated on industry trends and popular content.

Still not feeling that inspiration strike? Let me introduce you to content curation, your new best friend.

Not everything you post has to be original. Sharing a piece of interesting content from another source can be just as effective. Just add your own caption, and suddenly you’re not only sharing an interesting post, but you’re reaching a community you may not have otherwise connected with. Boom. Instant engagement.

5. Re-sharing popular content from your real estate blog

Since we’re on the topic of sharing, have a look about the content that you’ve published in the past. I’ll let you in on a secret: you’re allowed to share it more than once.

That really popular blog you wrote a month ago? Bust it out again. Just throw a little “ICYMI” in front and you’re good to go. Hey look, you’re creating your own content and curating it too. What a time to be alive.

Not only are you filling in your content gap, but you’re sharing something you know will go over well. For new followers, it’s a great new post; for long-time followers (if they caught it the first time you posted it) it’ll serve as a reminder of why they come to your site in the first place.

So how do you know what content was popular without spending hours scrolling through your real estate blog? Handy little things like Google Analytics will rescue your hands from the ever-dreaded Carpal Tunnel. All your social media channels have their own set of analytics as well. Just pick your dates and see which posts had the most engagement. Bingo, those are the droids you’re looking for.

Just make sure the topic is still relevant. No one wants to reread your Christmas party post from three years ago when it’s the middle of August.

So there you have it, friends. Your social channels and real estate blog make a huge impact, so looking after them needs to continue consistently. Take these five tips and run with them.

Just remember: no post is too small.