- Helpful Tips
- Online Marketing
Five simple things you can do to attract sellers
Reading Time: 7 min read
Published: April 24, 2018 by Siteloft
Real estate is a people-oriented business – you’re selling yourself just as much as you’re selling houses. Whether people want to buy or sell, they go online.
This means the majority of prospects will have formed an opinion about you before they’ve even met you. If you’re not making a great first impression online, you could be losing out on business.
We’ve designed each of our templates to show off your agency in the best way – complete with dedicated agent profile pages ready for you to inject with personality. So, let’s run through the five steps of building a great agent profile.
The first thing you’ll notice on one of our agent profile pages is the imagery. That’s what your potential clients will notice first, too.
When it comes to selecting the images for your agent profile, choose wisely. As they say, a picture tells a thousand words. If you’re going for the approachable ‘your friendly neighbourhood agent’ kind of vibe, try a candid shot of yourself at a community event in a branded polo and cap. If you’re selling prestige property, the old green-wall-and-power-suit-up combo might be more appropriate.
We’ve written about how to select great imagery for your website, as well as our photography help e-book. Take a look at them before uploading anything.
On a side note, remember to make your headshot square before uploading it into WordPress,
otherwise it won’t fit snugly within the border, and you’ll be left with white gaps. Allow our cute friend to demonstrate.
2. A bit about you
Here’s your chance to convince people you’re the best and that they should choose you to sell their house.
When it comes to your bio, the certificates on the wall are important – but so is character. You’ll obviously need to inform readers of the details of your career, but what they’ll remember is the story. People love a good story.
Stories help website visitors understand your personal journey, and create a deeper sense of connection than a list of accomplishments and accolades ever could. If you had another career prior to real estate, what made you change? What did it feel like to sell your first listing? You get the gist. Your bio is your brand, and genuity is key.
For even more transparency, write your About Me in the first person (for example: “I have been an agent for ten years”). There are no barriers in first person – besides the screen, of course. It’s like you’re sitting down with someone for a chat. Third person bios (for example: “John has been an agent for ten years”), on the other hand, are far more formal than friendly.
It’s also a good idea keep it as short and sweet as possible. It’s not your autobiography – it’s the blurb on the back cover. But don’t just focus on the ‘short and sweet’ and forget about the ‘as possible’. A better way to think about it is ‘no longer than necessary’. You don’t want to prattle on, but you also don’t want to leave out anything important.
You can always link to a blog post for more information.
3. Your listings
Despite what we’ve told you about website visitors coming to your website to see you, and not your listings, they’re still important.
Potential clients will probably want to see what houses you’ve sold in the past and what experience you have. That’s why we add them your current and sold listings to your profile.
If someone wants to sell their cottage, they’re going to want to sell it through someone who has experience selling apartments – so they know they’ll be getting the best possible price. Having all the apartments you’ve sold in the past on display is going to boost your chances of getting their business tenfold.
Likewise, let’s say a client is looking to buy a cottage out in the countryside, so they can retire and spend their days making marmalade. They’re going to want an agent who has experience with cottages so they know they’re getting the best advice possible; how well will the stonewall hold in the heat? Is the water potable? How many acres of corn will fit in the larder?
It’s in your best interest to use your past sales as advertising for your skills. Buyers and sellers can see what you’ve sold and how much for.
Plus, if you’ve got repeat buyers coming straight to you, they’ll know what houses you have listed straight from your profile.
Your current and sold listings will be added onto your profile unless you disable them. We don’t recommend you do that.
When someone is deciding upon a real estate agent to work with, they’re going to be looking for what other people think about them. This makes testimonials one of the most important element of your website – and a powerful addition to your agent profile.
Reading about past clients’ satisfaction with your work builds credibility, creates a human connection and gives visitors a clear indication of what to expect from your business. Plus, they’re super persuasive. Studies show online reviews can influence as much as 90% of a person’s decision to purchase – outranking every other form of marketing.
If you’re not already, every time you help a client sell their home, send an email asking for feedback:
- Why did you choose me to represent your home sale?
- What did I do best to help your home sale?
- Would you recommend my business to others?
- And, most importantly, can I publish this online?
Testimonials shouldn’t be too over the top. If someone has gotten a little bit carried away with embellishment it could sound manufactured and insincere, and in some instances, have the opposite of the intended effect. Keep it realistic.
A realistic testimonial has concrete examples of return. Try and include stuff like “John Agent sold my house in 30 days!” or “We got $20,000 more than we expected!” Generalisations are fine, but it’s the reviews backed up by evidence that are persuasive.
You don’t need to go overboard – 90% of visitors read less than ten reviews before forming an opinion about a business. However, you do need to be constantly sourcing fresh testimonials, as 73% of people think reviews older than three months are no longer relevant.
When you publish a testimonial on your Siteloft website, choose the tastiest morsel and tag it to your profile. To do this, click Testimonials from your Dashboard, then Edit a testimonial. A drop down menu will appear. Click For Agent, and that’s it! Only this snippet will be shown. Once you’ve sparked your reader’s interest, they can click ‘show all’ to see all your testimonials.
5. Contact details
Of course, you should include the usual: your phone number and email address. But we’d bet that most of your potential clients use social media, so Siteloft templates also give you the option to add YouTube, LinkedIn, Google+, Twitter and Facebook links as well.
Got professional profiles on any of these avenues? Add them! The more modes of contact that you have between you and your clients the better.
If you use all the profile features we’ve provided, you’re going to have a stellar agent profile that lures in sellers like the Pied Piper.
Whew, that was a long one! Here’s the most important bits:
- At the end of the day, the most valuable use of your agency’s website is to attract potential sellers.
- Choose a profile photo that encapsulates the kind of agent you are
- Tell a story in your bio
- Make the most of your testimonials
- Link all the social accounts you have!